Archive for October, 2008

Million Dollar Homepage Craze - Taking Pixel Ads to the Next Level

Friday, October 31st, 2008

There is no doubt that the original UK pixel ad website MillionDollarHomepage.com was a great idea and have succeeded, because it is new and had a human story behind it. Many people believe that the new copycat pixel sites being built every day can not replicate its original success. On the other side, many optimists, in contrast,still see and hope it as a opportunity. Some hosting companies are trying to appeal it strongly to the pointless innocent wannabes by promoting hassleless pixel site development and hosting service. And some scam artists are even trying to sell you their “Know how” ebooks about the pixel ads.

But unfortunatley the true is, that pixel site needs to be promoted just like any other websites to get traffic, which is the the hardest part of all. It will not get attention anymore by just replicating the story or cloning the site, because the content itself is not the real appealing element, therefore making it much more difficult to be promoted.

To create a successful pixel site, it should refine and expand the idea by following at least some or all of the 10 basic rules below:

1. Create a theme for your website, so it may get attention from the internet community. A simple theme by just adding a prefix or suffix “noun” to the word “pixel” or “milliondollar” like free, women, porn, USA, American, new, christian, penny, dime, etc. will not do the trick. Unfortunately, most pixel sites fail on this from the start.

2. The site must have a memorable unique top-level domain name.

3. The domain name should reflect to your site’s theme, idea, and business.

4. For US sites, it is preferable to use more recognized top-level .com domain instead of .net, .org, .biz, etc. for obvious reasons.

5. Target only the vertical niche market. Remember that the horizontal market has already been taken by the original UK big daddy.

6. Focus your target audience to a more specific local area as much as possible. Don’t try to conquer the World overwhelming with pixels or pixel grids like some sites are trying to do.

7. The pixel ad content itself should be appealing, dynamic, or both.

8. Make your site design unique and professional. Don’t use the script’s default template spamming the internet! Who said the lunch was free?

9. Should be innovative with an idea that nobody has done before.

10. Add interactive sticky website elements like news, community, apps, information, etc., because it will be your site’s backbone.

Some nice examples of applying the rules above with the pixel ads would be:

1. Substituting the existing banners in a conventional site so advertisers are free to choose the size/cost according to their budgets. It will also make the banners more fun and interactive.

2. Use innovative and creative ideas like some sites that builds virtual cities/signs, makes special offers with money/gift, etc.

3. A pixel site using famous landmarks as theme with community forum, chat room, classifieds, blogs, news, or even e-commerce so the users will return again and again making the pixel grid as symbol.

4. One of the ideas can be sustituting the conventional job employment site listings with the pixel grid, so all listings (old and new) can seen without browsing/scrolling.

For long term growth the new pixel site has to provide value to visitors, and not just a fad that captures people’s short term interest. Using the 10 basic rules above, the pixel site can be transformed into a long term business by taking it to the next level.

Webmaster (http://www.TimesSquareJobs.com)

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3 “D”s For Leadership Action… Dedicate, Direct, Dialogue!

Thursday, October 30th, 2008

“…And winged hope, with heart of fire, To gain the bliss
of thy desire.” - William Winter

Are you among those leaders who daily lament the general
lack of dedication, direction or fruitful discussion within
your workplace?

I’d like to suggest three strategies leaders can use to:

=> Instill stronger commitment to organizational goals and
missions;

=> Sharpen the focus of managers, employees and partners on
the intent or leanings of your organizational strategy;

=> Enrich and nurture deeper communication of shared
beliefs, meanings and feelings.

Dedication - Building Commitment Through Participative
Strategies

How often do you involve or seek the input of your
associates before making a decision?

Great leaders rigorously ask for and listen to the advice
of their colleagues when analyzing situations, evaluating
problems and formulating courses of action.

Additional ways to involve your people are through the
following processes:

1) Developing the strategic plan and when supervising
progress through the strategic plan,

2) During your annual budget forecasting and control
sessions

3) Creating the year-end performance review format,
criteria and of course, when conducting the reviews
themselves.

Engaged, participating, involved people will usually take
ownership of and responsibility for the success of your
endeavors.

Boost their dedication to the enterprise using these
strategies.

Direction - Drive Performance Through Powerful Intentions

People are generally motivated to be of service to others
when that service helps fulfill a noble or higher purpose.

Jesus Christ taught us that, “the greatest among you shall be
servants of all”! His lesson was based on the fact that we
usually seek ways to make a significant difference in the
lives of others.

Leadership always describes a vision, that glorious sight
of some far-off desirable place or situation the group
hopes to discover through their efforts and hard work.

By using your strategy to discipline your people to execute
and work on the most important, value-adding tasks, you can
increase their sense of the organization’s strategic intent.

Wisdom contends “a picture is worth a thousand words.” Why
not map or build a model of your strategic plan - people
find it easier to relate the ideas of strategy when that
strategy is transformed into a roadmap.

[A 2-Volume Manual entitled, “Creating Fail-proof Plans…!”
shows you how to do this - to learn more visit:
“Creating
Fail-proof Plans for Strategic Advantages!”
at:
http://www.leadership-toolkit.com/planning.html]

Dialogue - Empowering Vitality By Sowing Confidence

“The man that hath no music in himself,
Nor is not moved with concord of sweet sounds,
Is fit for treasons, stratagems, and spoils;
The motions of his spirit are dull as night,
And his affections dark as Erebus.
Let no such man be trusted.” - William Shakespeare

Leaders who succeed are those who continually speak sweet
sounds of encouragement, commitment and authenticity.

Effective communication is always a two-way process - it
involves:

=> Give and Take;

=> Searches for understanding and comprehension;

=> Sacrifices of kindnesses and praise

=> Taking a firm stance and yielding to persuasion

————————————————————

Everyday your leadership is tasked to do these three
critical things: to boost dedication, to sharpen direction
and to enrich dialogue.

When you concentrate your energies on performing those
tasks to the best of your ability, you will uncover
numerous opportunities to enjoy blessings of joy, love,
enthusiasm, commitment and personal strength for your team
and yourself.

Study the methods suggested above and then practice doing
them a little at a time, each and every hour.

When you do, you’ll see positive, energizing results in
less than a month!

“Delightful task! to rear the tender thought,
To teach the young idea how to shoot”
- James Thomson

The ‘delightful task’ is yours - stoke the embers of
innovative creativity that lay dormant in your people.

Use these strategic techniques to add the spark of
empowered vision, sincere dedication, unwavering direction
and vibrant dialogue to your organization today!

Copyright © 2005, Mustard Seed Investments Inc.,
All rights reserved.

————————————————————
ABOUT THE AUTHOR:
Bill Thomas is author of “Leading A Creative, Evolutionary,
Innovative Organization!”
- an idea-packed, 2-Volume set of
manuals to help you electrify, empower and infuse your
leadership with scientifically-proven, evolutionary,
results-producing strategies. Energize your innovation!
http://www.leadership-toolkit.com/innovation.html
————————————————————

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How You Can Improve Your Creativity - What You Need to Know

Wednesday, October 29th, 2008

Would you like to enhance your creativity? Do you think that increased creativity is something that would improve your life?

Before you answer yes or no to that question, take some time to explore what the word “creativity” means to you.

If you think that creativity is something that you only need if you’re an artist, while you happen to be a middle-manager in a corporation, you may decide that increased creativity is not really important to you. But creativity is actually something far broader than artistic expression, and it’s required in many areas of life.

Your idea of a creative person might be someone who lives in a loft, painting gigantic canvases all day long. Or perhaps a writer at her computer, working on a long novel. Or a musician, actor, or singer performing on stage to an audience. All these people are expressing themselves artistically, and they can all rightly be said to be creative people, even if no one else enjoys their art.

But what about an entrepreneur who has an idea for a new product, who forms a new company to produce and distribute it, eventually employing hundreds of people? Doesn’t this also require creativity?

What about a research scientist toiling in a lab, developing new compounds in an effort to cure disease? Isn’t this creative? What about a single mother who manages to come up with healthy delicious meals on a tiny budget? Isn’t that creativity?

To one person, creativity can mean gluing seashells to a picture frame. To another, creativity might mean solving a grand unified theory in physics. And to another person, being creative might mean coming up with an ingenious new way to speed up a factory assembly line.

When we define creativity only in terms of artistic expression, we miss a lot of other potential applications for creative thinking and problem solving.

An artist painting a picture, or a writer working on a novel, both have something in common with the researcher in the lab, and the entrepreneur, and the person gluing seashells to picture frames.

They are all working on problems and devising solutions that didn’t exist before. These people are using their minds to imagine fresh ways of doing something, putting together existing forms and ideas in new ways.

They may be creating a new idea, a new look, a new product, or new technique. Sometimes the ability to be more creative can lead to personal fame and fortune; sometimes it just provides a deep sense of personal satisfaction.

Can we improve our ability to be creative? Yes, in fact, learning to be more creative can be quite enjoyable and easy to do. Most of us were very creative as children, before we learned the official rules about how things are supposed to be. We can resurrect our ability to be more creative by exploring some of the many techniques that have been developed to improve creative and artistic ability, as well as to improve creative problem solving.

Some of the techniques that are used to improve creativity include brainstorming, mind-mapping, various forms of hypnosis and meditation, and guided imagery.

The techniques that have been developed to try enhance creativity all have one thing in common. They are all trying to bypass the inner “judge” or “critic” we have in our minds.

Most of us have an inner voice that is running a constant commentary on everything we think and do. We might barely notice this inner voice much of the time, yet it has a great impact on what we can accomplish in our life.

In many of us this inner voice is usually very negative. No matter what we want think about, or want to do, this inner voice is running like a tape in the background of our minds, criticizing our ideas, our performance, and our ability to be successful.

When we come up with a new idea, our inner voice may be saying, “This idea is stupid.” Or it might tell us, “I should never be mediocre or average, I must be brilliant and perfect all the time. All my ideas should be totally brilliant and innovative. If my ideas aren’t perfect right from the start, I am a failure and it’s better not to even try”.

Our negative inner critic does not always appear as a voice. Sometimes we see visual images of ourselves failing. Or we may have physical sensations of fear and embarrassment that stop us from pursuing new ideas or new actions.

Your inner critic isn’t being evil when it criticizes you, or when it tells you your ideas are not very good. Your critic is actually trying to protect you from being ashamed or embarrassed by the potentially negative comments and reactions of other people to your ideas.

Our inner critic is trying to make us perfect and safe, but it can have an unforeseen damaging effect.

If our inner judgmental dialogue is mostly negative, our creative abilities will suffer.

Instead of helping us to come up with better ideas, this endless barrage of negative inner commentary will hurt our ability to come up with new ideas.

You can’t be creative, and be critical at the same time. These two processes require different ways of thinking. The critical, judgmental, analytical function of the brain is not the part that knows how to generate creative ideas.

Even the types of brainwaves that you generate when you are being rational and analytical are quite different than the brainwaves that go with maximum creativity.

When it’s time for you to be creative, you have to send your “inner critic” out for a walk.

This article is taken from the new book by Royane Real titled “How to Be Smarter - Use Your Brain to Learn Faster, Remember Better, and Be More Creative” Check it out at http://www.royanereal.com

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